A graduate business school was interested in communicating more quickly with prospective applicants who had selected their information to be forwarded to the university. A matching system was developed to automatically import test scores upon their availability from the testing agency and classify the test taker based on their prior communications with the school. The profile of the test taker was then available to be used by each Department’s customer relationship management (CMS) system. The staff could then invite the individual to the appropriate events hosted by the school within the same day of receiving the test scores electronically.
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